At VAIN we have the vision to compensate the impact we cause.
We do this by minimizing our impact and investing 5% of our revenue in justdiggit's projects to preserve landscape.
So that nature does not only sustain, but will be able to grow to new places and possibilities.
Impressive
Cooling off the planet
For every pair of sunglasses sold, we donate 5% of the retail price to justdiggit.org.
By doing this we want to make our customers conscious of the impact caused by production and transportation of retail goods.
Because most customers aren't aware of the impact, we strive to at least compensate the impact we cause.
Reduction
CO2 Minimalizing
We reduce the impact of no use plastic nonsense by only using the required materials to produce and package our sunglasses.
Producing mainly out of renewable resources like acetate improves sustainability and helps us to continuously improve over the long term.
Together with our smart and efficient choice of logistics you will receive your perfect pair of sunglasses with minimal environmental impact.
Infertile land
Throughout the earth there are places where land has become infertile.
Wastelands like deserts will likely never be able to become vertile again.
Our partners are seeking those lands capable of becoming vertile again andstart restoration.
Restoration
Land is restored through retaining rainwater for vegetation and preventing erosion, flooding and land degradation.
This is done by several proven techniques that will lead to regrowth of the vegetation and improve soils to restore the water cycle.
Once this cycle has been restored, the land can be used for agriculture again.
Impact
Returning vegetation ensures cooling by providing shade and evaporation of water.
Local communities perform the restoration process so that they learn to use and maintain the landscape.
By this way of educating the local communities the impact can become even bigger.
Communities
Creating Possibilities
The restoration of lands will not only impact nature by cooling it down, it also creates possibilities for local communities.
A better and greener living environment so that the locals can stay where they live. They make and maintain the green landscape.
In addition, income is generated through selling grass seeds that are produced by the grass seed banks. Which is one of the used techniques to restore the landscape.
With the earned money the locals can, for example, ensure that their child can go to school.
Partners
Justdiggit.org
Inspired by our vision?
Learn more about the project by visiting their website.
