A VAIN STORY
A story focused on you
VISION
A Honest Smile
Wear your sunglasses with an honest smile.
Eyewear with a Zero Carbon Footprint, enjoy and preserve the world at the same time.
Our goal is to change the current retail standards of massive companies that put the customers first at costs of nature, to a standard where we preserve and extend our beautiful nature.
We serve our customers in the best way possible with the lowest carbon footprint possible.
Mission statement
The Appropriate Way
The best user experience
By constantly improving our online customer experience we reduce the amount of returns.
big companies often reach 30-40% returns on eyewear which we currently are under 3% which we strive to maintain.
Keeping control of our quality
By smart quality control we eliminate the defects of our products and always deliver you the best we have.
Efficient logistics & processing
Smart choice of logistics and order processing reduces our paper consumption and CO2 emission.
The right materials
Our products are carefully made out of the right material for the function. Where we strive for renewable and efficient production to reduce the CO2 emission caused.
Base of operations
Heart of The Netherlands
Our brand is founded and operates from the midsts of The Netherlands. A central and smart location in our market. The place where our heart beats and our vision is realised.